The campaign started in 2020 and focussed on the changing awareness of customers and the first CO2-neutral investment funds to combat the climate catastrophe. Of course, the imagery was disturbing. But so is the brutal reality of our burning, drying out and polluting planet. We have used only real photos for the motifs to bring home in all clarity that the house is burning. It is in the hands of the customer and it is also the bank that shows a solution. “Your money makes the world go right” refers to the well known phrase “Money makes the world go around”. In combination with the pictures it becomes the vision and the mission. Happy the courage of the clients met the creativity of PepperClub.