Pepper for banking. Our first campaign for a very special player with very special intentions. Built up on the changing awareness of customers and the first CO2-neutral investment funds to combat the climate catastrophe.
Of course, the imagery was disturbing. But so is the brutal reality of our burning, drying out and polluted planet. We used only real photos for the motifs to demonstrate the seriousness.
Triodos offers an approach to solution. “Your money makes the world go right” refers to the well-known phrase “Money makes the world go around”. The vision became the mission.
A WAKE-UP
CALL
Credits: @ Triodos Bank Frankfurt /Florian Koos, Director of Communications, Jan Miller, Head of Marketing @ PepperClub: Sven Ruhs, concept, creative direction, copy writing, Tanju Housein, strategic planning, concept, Andrea Burk, Graphic design, Sanne Gebhardt, copywriting, Film production by schokolade Berlin, producer Volker Dreixler, Sound design by Peter Hardt, Jankowski Soundfabrik.
A bronze medal in the category video, dvd and online and a honor award in the category ad print campaign in the 30th Astrid Awards competition.
