It´s as simple as that. Still. Agreeing with the classic perspective that a good brand secures a preferred rank in a customers perception. The name, the word and design mark, the positioning, the labeling and the packaging. All of it is needed to make a good impression and to built a friendship with the customer. Regardless if it´s for a product, a service, a company or provider of content. How many brands did we in total created over the years? Oh my word. Dozens if not hundreds. In sports, organic food, renewable energy, hostility, shoes, food retail, corporate publishing.