BECOME PART OF THE CHANGE. GO FOR “DAS GRÜNE GIRO™”
Das Grüne Giro™, the product name that we created as part of the campaign work was the plug of the 2023/2024 campaign.
The audience was called upon to take a fresh look on banking and realize what it can do for sustainability and change in the economy. A sensual address that focuses on responsibility and belief in a green future. And to counteract what many people think must be a conflict between sustainability and profit.
Triodos Bank as a leading sustainability bank in Europe meets the strictest requirements for sustainable banking with top marks. More www.triodos.de
The campaign contained print ads, city lights, billboards, motion visuals, banner ads and social media posts in and around metropole areas.
In charge @ PepperClub: Sven Ruhs, Andrea Burk, Tanju Housein and Highlight Berlin Post Production. @ Triodos Bank: Jan Miller, Head of Marketing, Tobias Frink, Senior Marketing Manager